Private label

Private brand solutions

Good Food Group is your leading supplier of branded products and has extensive experience in brands. We have been successfully building our own brands for over 60 years. We can pass this experience on to your retail brand by creating products that exceed sales targets and build your brand.

We have been providing private brand solutions to clients for many years. Customers appreciate the consistent quality and reliable advice they receive, so they can ultimately be proud of their products. Our goal is to deliver products that consumers want to buy again and again.

Quality and food safety

Your trusted food partner

We are your trusted partner for the development, production and distribution of private brand products that help retailers thrive. We have the expertise to take your private label product from concept to shelf with efficiency and attention to detail. Whatever you're looking for, we'll help you get there. We're your expert when it comes to private label.

Quality, coherence and continuity

Quality and food safety are key areas of focus for Good Food Group. We focus on quality throughout the value chain - from farm to fork. We can ensure full traceability throughout the value chain, so we can trace products right back to the farm.

Our goal is to produce safe, quality products that meet our customers' requirements and thereby provide a high level of customer satisfaction. To ensure this, building a strong quality and food safety culture is an important element for us.

Knowledge is essential
Our employees are continuously trained in food safety and have a deep knowledge in the field. We are constantly working to ensure food safety throughout the supply chain, from growing the raw materials to getting the finished products to customers.

Supplier approval system
For each raw material and packaging, we carry out risk assessments and analyses, both for raw materials and suppliers. Our suppliers are all carefully selected based on Good Food Group's supplier approval system.

Quality objectives
The goal of Good Food Group is to produce and market tasty products of consistent quality that meet our customers' expectations. The products are authentic, safe to use for consumers and comply with applicable legislation and relevant quality and food safety standards.

BRC and IFS
Good Food Group is committed to quality and food safety and requires all production units to be certified to the most demanding food safety standards (BRC and/or IFS). BRC Global Standard for Food Safety and IFS Food are recognised food standards with a high level of food safety, hygiene, traceability and quality control. BRC and IFS are based on the HACCP principles, which are the backbone of any food safety system.

Private Brand Solutions

Unique opportunity for differentiation

One of the biggest challenges in the private label industry is finding a partner who can both develop and deliver your private label.

At Good Food Group, we offer a wide range of product categories and packaging options, as well as developing products and concepts in collaboration with your company.

Below you can find inspiration for your private brand solution. Explore our product categories, packaging options and concepts and let's find the best solution for your brand together.

Categories

Fruit-based products

Good Food Group is your private brand solutions partner for fruit-based products, including preserves, jams, marmalades, fruit fillings and freeze-dried berries. With over 60 years of experience in fruit preparation, we are a world leader thanks to our strong focus on innovation and development, quality sourcing, production know-how, flexibility and high standards, as well as our commitment to private brand solutions and B2B partnerships. All our fruit-based products are carefully manufactured, resulting in high quality products. We produce canned goods in Denmark, Sweden, Norway and Poland.

Fruit compote
Our fruit compotes are bursting with fruit and contain whole berries. Try them poured over a stack of hot pancakes or ice cream. Use them for baking or enjoy them as they are. For our fruit compotes, we use natural ingredients and offer high quality products with no added artificial colours, flavours or preservatives. The products can be made in many different flavour variations.

Baking stable fruit filling
Fruit filling is what makes us love to bake. Our fruit fillings are ready to use and designed for stability. With the fruit filling, you can easily bake the perfect fruitcake or pastry and be sure that you will be able to cut it without it running or the cake collapsing.

Freeze-dried products
Our freeze-dried products are pure products without the use of additives, which still contain a high level of nutrients, vitamins and minerals. During the freeze-drying process, the water is removed from the frozen fruit/berries and around 95% of the natural nutrients are retained. Only natural sugars remain, as well as the beautiful fragrance and colour of the berries. By freeze-drying berries, a lightness is achieved as well as an intense fruit flavour. The products are available in different sizes as well as powder, and are packed in either glass or plastic boxes.

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Package options

Glass

Spray bottle

Plastic cup

Purepak

Aluminium bag and box

Categories

Dairy alternatives

Whip toppings
The stability of these products is without comparison. They are excellent to use as fillings and toppings on cakes and desserts. When the product is whipped, the foam remains stable which makes it incredibly easy to work with. It achieves a whipped volume of up to 400%. After whipping, the product can be frozen and retains the same properties when thawed again. Our whipped toppings come in several flavours, as well as plant-based and with or without added sugar.

Cooking base
Our bases are particularly suitable for cooking with their characteristic quality, good creamy taste and excellent functionality and are available in both hot, cold and even whipped variants. The bases are milk substitutes based on vegetable fat. Stable in any dish - also with wine, lemon and tomatoes. Ideal in any dish where fullness and creaminess are needed. The cooking bases reduce like dairy cream - if necessary - as they are originally creamy, self-stable at room temperature and available with different fat contents (15%, 25%, 30-31%).

Dessert Saucer
Our dessert sauces have a delicious creamy taste of vanilla. Serve cold or whipped with fruit and berries. They are made from vegetable oil and can be used as an alternative to dairy cream making them ideal for virtually anything sweet. The sauces are ready to use straight from the pack. Dessert sauces are used in all kinds of desserts and sweet main courses. The products are offered in different solutions - among others, non-palm and dairy fat solutions are available.

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Package options

Tetrapak

Tetrapak w. lid

Categories

Honey, icing, syrup & softice

At Good Food Group we offer a range of private brand solutions in honey, ising, syrup and softice.

We process the raw honey by selecting different types of honey for different recipes and packaging. The honey is then processed according to the desired recipe to achieve the specific taste, colour and texture desired by the customer. The honey is collected in countries both inside and outside the EU - with the exception of China.

We strictly comply with EU legislation for both creamed and liquid honey. Honey is a naturally occurring product, subject to strict food regulations to ensure its safety and authenticity. That's why it has been tested for adulteration by a third-party laboratory. Nothing needs to be removed or added to the honey. Our honey is processed and bottled in Denmark.

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Package options

Plastic cup

Glass

Spray bottle

Stick

Categories

Dressing & condiments

At Good Food Group, we offer a wide range of private label dressing and condiment solutions, whether you're looking for organic, plant-based or conventional options.

Dressinger
In our wide range of dressings you will find everything from the classic sour cream dressing to an exciting dressing full of herbs. Our dressings will enhance the taste of salads to a level you never thought possible. Enjoy the tasty dressings on green salads, as a dip for fresh vegetables or try them as a topping on a baked potato.

Full of flavour and tradition
Each dressing and condiment is carefully produced in our factory in Denmark and made according to both Danish and international recipes.

We produce a wide range of the classic and world-famous condiments in different flavours and versions according to your wishes. We tailor your condiment from scratch - both in terms of the product itself and the packaging.

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Package options

Glass

Spray bottle

Glass bottle

Stick 30-50g

Categories

Baby food

We believe baby porridge should smell and taste like what's in it. That's why our organic baby porridge is made with ingredients you'd find in your own kitchen - whole fruits, vegetables and grains, never preservatives or anything artificial. Just real, honest and pure recipes.

We use organic ingredients of the highest quality and mix them carefully together without further processing. The result is a truly tasty, luxurious baby porridge with much less sugar and saturated fat than other baby products on the market. Plus, our cereals are a good source of fibre and protein and contain whole grains. All varieties of baby porridge can be prepared quickly and easily - without compromising on quality. Perfect as baby's first solid meal, as it is deliciously creamy and perfectly suited to little tummies.

  • Always 100% organic and GMO-free
  • High dietary fibre content
  • Vegan and lactose free
  • Free from colouring agents, preservatives, added salt, refined sugar or modified starch
  • Minimally treated
  • Can be mixed with breast milk or baby's usual formula
  • Easy to prepare, no cooking required
  • Tastes like homemade
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Package options

Doy pack bag

Paper bag

Bag

Aluminium bag and box

Categories

Soups & Sauces

Vegan, delicious and convenient
Today's consumers are showing an increasing demand for convenient solutions, and today rarely are all dishes made "from scratch". To meet the demand of the modern consumer, we offer easy meal solutions with four ready-made vegetable soups, suitable for 1 to 2 people after heating - which even take only a few minutes to heat up. Add croutons, bread or other garnishes, and a 500ml bottle of soup is easily enough for 2 people. It's not only an affordable meal, but also an easy way to have a meat-free dinner. The vegetable soups are all produced in our own factory in Denmark.

A large selection of authentic and classic sauces
At Good Food Group, we can create a winning bespoke sauce for your brand. Sauces help maximise flavour and spice up any meal. In short, never overlook the importance of your sauce. After all, it's one of the most important factors when it comes to enhancing the flavour of your meal. Not only can they make a meal more interesting, sauces can also be used before cooking as a marinade for meats and vegetables and they are the perfect way to finish off a dish.

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Package options

Glass

Glass bottle

Categories

Oats & Cereals

Oats are the perfect breakfast. Oats are an easy route to whole grains because oatmeal is 100% whole grain, making it a healthy, natural source of high-quality carbohydrates, fibre and protein. Perfect for porridge, or as an addition to smoothies, pancakes, granola bars and all kinds of baked goods, such as muffins, breads and biscuits.

Oats are also ideal for cooking - try them in pies, omelettes and meatballs, for example. Oats are a naturally rich source of beta-glucan. Oat β-glucans are water-soluble. Because of their properties to lower cholesterol and potentially reduce the risk of cardiovascular disease, oat β-glucans have been awarded a qualified health claim by the European Food Safety Authority and the US Food and Drug Administration.

Looking for the best solution to produce breakfast products under your brand or private label? Good Food Group develops and produces a wide range of cereal products including plain oats, muesli and porridge mixes in both conventional and organic form.

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Package options

Paper bag

Doy pack bag

Bag

packaging types

A wide range of packaging types

Good Food Group is one of the few companies that can offer your business a wide range of product and packaging options.
Explore our packaging types and find the solution that suits your needs below.

Glass

Spray bottle

Glass bottle

Checkout

Bag

Doy pack bag

Paper bag

Aluminium bag and box

Purepak

Plastic cup

Tetrapak

Tetrapak w. lid

Good Food Group as partner

"If there's a better way to do things, we'll find it"

For over 60 years, this has been our operating motto at Good Food Group. We are culinary inventors. We are experts in creating better ways for our customers to do business. Whether it's a new formulation or being the first to adapt to a new consumer trend, we're committed to doing whatever it takes to deliver the forward-thinking solutions our customers need. Current as well as new.

Many of our clients work intensively in the private brand segment, which places great demands on the daily planning of our company's activities. Close communication is required and there are often many stakeholders involved. You won't find another partner in private brand solutions that offers the same breadth of unique capabilities that we do. Whatever the scenario, we have both the versatility and the ability to give you what your consumers want from your brand and packaging. We don't compromise on quality, and our number one priority is to ensure the best results every time.

Catalog

Explore our solutions

Enter your contact details in the form below and receive, or download our private brand solutions catalogue and get lots of delicious inspiration on what solutions we can offer you.

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Contacts

Contact our sales specialists

  • Sweden
  • Norway
  • Poland
  • England
  • USA
  • Germany
  • Latin America, Africa & Southern Europe
  • Finland, Eastern Europe, Australia, New Zealand & Iceland
  • Japan & Asia
  • Middle East, Greater China, Mongolia and USA

Andreas Case

Sales Director
anf@goodfoodgroup.com

Svein Harald Hundhammer

Director
shh@goodfoodgroup.com

Bogdan Czarnecki

Sales Manager
bocz@goodfoodgroup.com

James Minnette

Sales Director
jmi@goodfoodgroup.com

Lars Øbro

VP Sales
lao@goodfoodgroup.com

Torsten Schult

Sales Manager
tcs@goodfoodgroup.com

Nicolai Lund

Export Manager
nil@goodfoodgroup.com

Almir Palic

Export Manager
alp@goodfoodgroup.com

Tore Borg-Thomsen

Area Export Manager
tbt@goodfoodgroup.com

Jesper Kelly Innes

Export Director
jki@goodfoodgroup.com

Let's have a talk

At Good Food Group you are always welcome to contact us if you have any questions or would like to know more about our products.

Simply fill in and submit our contact form - and our team of competent specialists in private label solutions will be happy to provide professional advice and guidance on your many options.

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Organic & plant-based food joy

PLANT-BASED ECOLOGY

Organic & plant-based food joy

Our goal is to make it even easier for you to make green, tasteful choices, which is why you can read more about our green solutions here, as well as the different labels you'll find on our products and what they mean for each product.

PLANT-BASED ECOLOGY

A production built on quality

QUALITY

A production built on quality

Good Food is committed to quality and requires production units to be certified to the highest food safety standards. Read more about our long-standing production below.

QUALITY

Making life taste good

ABOUT GOOD FOOD GROUP

Our vision for tomorrow's food

We are on a journey together. A journey about creating the best food experiences. We do this by being curious about new possibilities and passionate about the food of tomorrow.

ABOUT GOOD FOOD GROUP