Good Food Group is an international company founded in Denmark in 1951. Throughout the years, we have stood for growth and innovation - both in Denmark and internationally. From our founding until January 2019, we were a family-owned company. Today, we are owned by the Danish private equity fund Maj Invest.
We manufacture, import and sell a wide range of quality conventional, organic and plant-based foods - both under our own brands and as private label solutions.
Our products are sold in 75 markets around the world, and we are an experienced and trusted solutions partner focused on developing products based on our customers' and consumers' needs - creating the greatest possible value.
Over the years, Good Food Group has acquired a number of Danish food companies and is today behind these brands: Svansø, Jakobsens, Skælskør Frugtplantage and Danica.
In addition, Good Food Group also owns brands that are used for sales in export markets, such as Streamline, Danish Garden and Christians Grød.
In 1951, Inga and Peter Christensen started a small business in their private home, baking cookies for nearby grocery stores.
Since then, the company has grown large and today the Good Food Group assists 11 unique brands. The Group is represented in Denmark, Sweden, Norway, Poland, the UK, Germany and the USA and has a total of 432 dedicated employees worldwide.
employees internationally
locations internationally
factories internationally
different markets
The year was 1951, when Inga Christensen baked the first biscuits for sale and laid the foundation for a business adventure of international dimensions. Inga's Småkager, later Ingadane, is the small foundation of the current international food group Good Food Group.
When the biscuit adventure began to take shape, Inga was 29 years old and a housewife at home on Ribevej 1 in Vejle, where she was the centre of the family, which consisted of her husband Peter, who was a trained baker and worked as a baker's assistant, and their only child, Otto, born in 1950. It was by chance that Inga started baking biscuits for sale. It was a former lodger of the family who left flour, sugar and baking utensils, which he had planned to use to bake for export. He just didn't have the money to carry out his plan, so he left.
Instead, Inga set about baking cookies from the recipes she had in her stash and which she experimented with. She baked cookies in her private gas oven, and Peter cycled out to the clientele and delivered them. At first, the customers were local grocers; but soon sales developed into wholesalers, and over the first eight years Inga's Cookies grew from five to 400 customers.
The year was 1971, 20 years after Inga started baking at home in the gas oven, when her son Otto joined the family business. As a young, newly qualified baker, he came with energy and a wealth of new ideas to transform the artisan bakery into a modern cake factory. Here Otto started the long process of turning the small factory into an international food group.
Otto (left) is seen here after passing his apprenticeship test, with his beautiful layer cake that earned him a silver medal.
1975 was the year when the first export order was secured and exports to all of Scandinavia took off.
A large number of companies in Denmark, Norway, Sweden, the UK and Poland are acquired and the product range is expanded to include jams, frozen fruit, dried fruit, nuts, rice, pasta, etc.
In 2003 we change our name to Good Food Group A/S.
Svansø Food is acquired and the range is expanded once again and now includes also includes dressingssauces, sauces, pesto, aioli and a wide range of specialties from "Mediterranean cuisine".
The majority of shares in Dalby Mølle A/S in Kolding are acquired. This also brings the production of oatmeal and other oat products into the company.
The Christensen family sells Good Food Group to Maj Invest and at the same time Emballagegruppen, Digitalhuset, Strandbygaard Grafik and Scandic Food India are spun off from the group.
Jakobsens A/S is acquired and the product range is expanded once again. Good Food Group becomes the market leader in the honey category in Denmark.
The Danish organic baby food brand Woodland Wonders Organic is acquired. The products are already produced by Good Food Group, which now takes over the rights to the brand and sales of the products.
Good Food Group is moving its head office to new premises in Vejle.
The Danish organic baby food brand Woodland Wonders Organic goes on sale.
Good Food Group's factory in Aulum is one of Scandinavia's largest honey producers. The factory produces and bottles everything from conventional, organic and fair trade honeys to agave syrup - for retail, foodservice and industry.
The factory in Tårs produces fruit-based products such as jam and fruit porridge as well as sauces and dairy alternatives. Products are produced for Good Food Group's brands Skælskør Frugtplantage and Svansø as well as for private labels.
Good Food Group's factory in Hadsten imports and packages a wide range of high-quality organic and conventional dried fruits, nuts and seeds for both retail and foodservice.
Dalby Mill produces oatmeal and other related grain products. The mill specializes in steam cooked, rolled and sliced cereals.Oatmeal is produced for both private label products and our own brands. All products are based on the unprocessed grain.
The factory in Nørre Aaby produces a wide range of different dressings, condiments and sauces. The factory produces private label products for retail, foodservice and industry, as well as a number of products marketed under the Svansø brand, such as sauces, dressings, condiments and specialties.
The location in Hadsund was previously used for jam and porridge production, which was later moved to the factory in Tårs. Since then, the factory has been used partly as a warehouse and partly as a packing plant for oatmeal, muesli and other dry goods.
At Good Food Group's factory in Haugesund, jam is produced (private label).
Good Food Group's factory in Sweden produces a range of different jam and marmalade products.
Good Food Group's factory in Poland produces a variety of frozen fruit, frozen vegetables, jams and sour products.
We consider sustainability and responsible supplier management to be key elements of our business. This includes respect for universally recognized principles of human rights - including labor rights - as well as environmental and anti-corruption considerations.
Therefore, we seek to ensure that both our own company and our suppliers throughout the supply chain act in accordance with the requirements of our Supplier Code of Conduct.
At Good Food Group, we work every day to ensure food safety throughout the value chain - from growing the raw materials to the product reaching the customer. For each raw material and packaging we use, a risk assessment and control is made, both of the product and the company that produces it. Our suppliers are selected based on our supplier approval system to ensure the best quality for our customers.
Our goal is to make it even easier for you to make green, tasteful choices, which is why you can read more about our green solutions here, as well as the different labels you'll find on our products and what they mean for each product.
Good Food is committed to quality and requires production units to be certified to the highest food safety standards. Read more about our long-standing production below.
We are on a journey together. A journey about creating the best food experiences. We do this by being curious about new possibilities and passionate about the food of tomorrow.
