Good Food Group is an international company founded in Denmark in 1951. Throughout the years, we have stood for growth and innovation both at home and abroad. From the foundation until January 2019 we were a family owned company. Today we are owned by the Danish private equity fund Maj Invest, where the agenda is growth driven by a professional long-term agenda.
Good Food Group manufactures, imports and sells a wide range of conventional, organic and plant-based quality food products under our own brands and as Private Label solutions.
Our products are sold in 75 markets around the world. We are an experienced and trusted solutions partner, focused on developing our products and concepts to meet the needs of our customers and consumers, creating the most value.
Good Food Group has over the years acquired a number of Danish food companies, and is today behind these brands: Svansø, Jakobsens, Skælskør Frugtplantage, Woodland Wonders and Danica.
In addition, Good Food Group also owns brands used for sales in export markets, such as Streamline, Danish Garden and Christians Grød.
In 1951, Inga and Peter Christensen started a small business in their private home, baking cookies for nearby grocery stores.
Since then, the company has grown large and today the Good Food Group assists 11 unique brands. The Group is represented in Denmark, Sweden, Norway, Poland, the UK, Germany and the USA and has a total of 432 dedicated employees worldwide.
employees internationally
locations internationally
factories internationally
different markets
The year was 1951, when Inga Christensen baked the first biscuits for sale and laid the foundation for a business adventure of international dimensions. Inga's Småkager, later Ingadane, is the small foundation of the current international food group Good Food Group.
When the biscuit adventure began to take shape, Inga was 29 years old and a housewife at home on Ribevej 1 in Vejle, where she was the centre of the family, which consisted of her husband Peter, who was a trained baker and worked as a baker's assistant, and their only child, Otto, born in 1950. It was by chance that Inga started baking biscuits for sale. It was a former lodger of the family who left flour, sugar and baking utensils, which he had planned to use to bake for export. He just didn't have the money to carry out his plan, so he left.
Instead, Inga set about baking cookies from the recipes she had in her stash and which she experimented with. She baked cookies in her private gas oven, and Peter cycled out to the clientele and delivered them. At first, the customers were local grocers; but soon sales developed into wholesalers, and over the first eight years Inga's Cookies grew from five to 400 customers.
The year was 1971, 20 years after Inga started baking at home in the gas oven, when her son Otto joined the family business. He arrived as a young, newly qualified baker with energy and a wealth of new ideas to transform the artisan bakery into a modern cake factory. Here Otto started the long process of turning the small factory into an international food group, which today is among the largest privately owned food companies in Denmark.
Otto (far left) is seen here after passing his test, with his beautiful layer cake, which won a silver medal.
1975 was the year when the first export order took place and exports to the whole of Scandinavia started.
A large number of companies in Denmark, Norway, Sweden, the UK and Poland are acquired, and the product range is extended to include jams, frozen fruit, dried fruit, nuts, rice, pasta, etc.
In 2003 we change our name to Good Food Group A/S.
Svansø Foods is acquired and the range is extended once again to include dressings, sauces, pesto, aioli and a wide range of specialities from the "Mediterranean kitchen".
The majority shareholding in the iconic Dalby Mølle A/S in Kolding is acquired. This will also include the production of oat groats and other oat products.
The Christensen family sells Good Food Group to Maj Invest and at the same time Emballagegruppen, Digitalhuset, Strandbygaard Grafik and Scandic Food India are spun off from the group.
Jakobsens A/S is acquired and the product range is expanded once again. Good Food Group becomes the market leader in the honey category in Denmark.
The Danish organic baby porridge brand Woodland Wonders is acquired. The products are already produced by Good Food Group, which now takes over the rights to the brand and the sale of the products.
With a total of approximately DKK 4.3 billion under management, Maj Invest Equity is Denmark's largest private equity investor in small and medium-sized companies. The portfolio currently consists of 12 companies. In 2016, Maj Invest Equity raised its fifth fund with a total capital commitment of approximately DKK 2 billion. Since 2005, Maj Invest Equity has made investments in more than 35 companies. Maj Invest Equity is part of the Maj Invest Group.
Good Food Group's factory in Aulum is one of Scandinavia's largest honey producers. The factory produces and bottles everything from conventional, organic and fair trade honey to agave syrup for retail, catering and industry.
The factory in Tårs produces fruit-based products such as jam and fruit porridge as well as dairy alternatives such as custard, softice etc. Production is for Good Food Group's Skælskør Fruit Plantation brand as well as for private labels.
The Good Food Group factory in Hadsten imports and packs a wide range of high quality organic and conventional dried fruits, nuts and seeds for both retail and foodservice.
Dalby Mølle produces oatmeal and other related cereal products. The mill specialises in steam-cooked, rolled and sliced grain products. Oatmeal is produced both for private label brands and for our own brands. All products are based on the unprocessed grain.
The factory in Nørre Aaby produces a wide range of sauces, dressings and specialities as well as mulled wine.
At the location in Hadsund, there has previously been jam and porridge production, which was later moved to the factory in Tårs. Subsequently, the factory has been used partly as a warehouse and partly as a packinghouse for oatmeal, muesli and other dry goods, as well as for the production of Woodland Wonders baby food.
The Good Food Group factory in Haugesund produces various products within juices and jams.
At Good Food Group's factory in Sweden, a number of different products within jams and marmalades are produced.
The Good Food Group factory in Poland produces various frozen fruit, frozen vegetable, jam and sour products.
We see sustainability and responsible supplier management as central to our business. This includes respect for universally recognised principles of human rights, including labour rights, the environment and anti-corruption.
We therefore seek to ensure that our own business and our suppliers throughout the supply chain act in accordance with the requirements of our Supplier Code of Conduct.
At Good Food Group, we work every day to ensure food safety throughout the value chain - from growing the raw materials to the product reaching the customer. For each raw material and packaging we use, a risk assessment and control is made, both of the product and the company that produces it. Our suppliers are selected based on our supplier approval system to ensure the best quality for our customers.
Our goal is to make it even easier for you to make green, tasteful choices, which is why you can read more about our green solutions here, as well as the different labels you'll find on our products and what they mean for each product.
Good Food is committed to quality and requires production units to be certified to the highest food safety standards. Read more about our long-standing production below.
We are on a journey together. A journey about creating the best food experiences. We do this by being curious about new possibilities and passionate about the food of tomorrow.
